"Google retools search engine"
SYSTEM REBUILD ADDS BOOKS, MOVIES, IMAGES, MAPS TO QUERY RESULTS
By Elise Ackerman
Mercury News

Dave Comments: I’ve been using “universal search” all day today. I like the universal search concept Google is pursuing, but I haven’t really noticed a change in the search results I receive in my typical business and sports-related searches.
The one negative comment I have is this: I’m not sure why Google decided to move the “Web, Images, Video, News, Maps, etc.” line of links from where it’s been the last several years to the highest point on the page. I would rather they just added the word “All” to that line on the far left to indicate that searches being done in that mode include all of the other possible “vertical” searches. I think the “new look” adds a layer of complexity that is not necessary, and it’s a bit distracting because, prior to today, I would probably click on the “News” link 4-5 times just to see what’s going on before proceeding with my Google search. Now that the News link is out of the main Google home page focus (the search box), it’s a bit more difficult to find/click on – I find that I don’t do it instinctively.

"In a bold and potentially risky move, Google is making dramatic changes to the way it helps hundreds of millions of people find information on the Internet.

Executives Wednesday unveiled a new master search engine at the company's Mountain View headquarters. In addition to pointing people to Web sites, Google will now steer them to digital books, movies, images, news articles and maps that could contain the answers they are looking for.

The new search engine at google.com, whose features are going to be slowly rolled out over the coming months, combines half a dozen search engines previously used only by a handful of cognoscenti who knew where to find them on Google's sprawling Web site."

Read the full article at:

"Google retools search engine"

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

"One in 10 Web Pages Could Carry Spyware: Google"
By Brian Quinton
DirectNewsline

Dave's Comments: This is an important subject that every Web surfer should be aware of. Read this DirectNewsline review of the Google report, "The Ghost in the Browser: Analysis of Web-based Malware", to learn how you can protect yourself when surfing the 'Net.

"Research by search giant Google has suggested that one in 10 Web pages is capable of activating malicious code and 16% may contain code that could infect a user's PC. And they're being aided in the spread of that malware by the demand-side pull of Web 2.0 content such as video and browser widgets.

Five Google researchers surveyed billions of sites to produce the report, titled "The Ghost in the Browser: Analysis of Web-based Malware" and did an intensive analysis of 4.5 million of those pages.

They found that about 450,000 of those Web pages were capable of performing "drive-by downloads", installing malicious code automatically without a user's knowledge or consent. Another 700,000 pages seemed to contain code that could impair or damage a PC or browser."

Read the entire article at:

"One in 10 Web Pages Could Carry Spyware: Google"

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

"Ten Questions for Dean Harris"
Piggyback Publishing Invents a Video Model
By Kris Oser
Director of Strategic Communications
eMarketer
MAY 4, 2007

Dave's Comments: Read this article! It will take you less than 5 minutes to get a bird's eye view of how one really smart Internet Marketer has taken the been-around-for-years how-to concept, combined it with original online video content, and is going after a YouTube market segment you'd never guess was there! Great stuff!

"Dean Harris was the chief marketing officer of Internet phone provider Vonage between 2002 and 2006, when the company was grabbing attention for having the largest online marketing budget in the US and its "People Do Stupid Things" TV spots. In 2005, Mr. Harris was Brandweek's Marketer of the Year.

Last year, Mr. Harris stepped into the role of CEO of Piggyback Publishing. In April, the firm began distributing three-to-six-minute segments on YouTube and lined up a sponsor. Piggyback has also signed a deal to distribute content on NBC's new Web portal NBBC.com. Mr. Harris talks about the content and media deals he is hammering out in the emerging media channel of online video."



Read the entire article at:

"Ten Questions for Dean Harris"

Technorati Tags:Business, Marketing, Search Engine Marketing, Web Marketing

"Business Crawls onto Web 2.0"
By eMarketer
May 1, 2007

Dave's Comments: Web 2.0 - it's all the buzz these days. Now eMarketer reports that the acceptance of "The Collaborative Web" is penetrating the Fortune 500/Global 1000 corporate world at a surprising rate, although most applications are "inward facing" at this time. Still, every online marketer needs to keep their eyes on the Web 2.0 phenomenom!

"Tiny steps toward more public communication. The buzz around collaborative Web 2.0 technologies keeps going, and it is easy to think that every firm now has a blog, a wiki and an RSS feed. In fact, a global survey of internal and corporate communications professionals found that more than half use blogs, online video and RSS, or plan to do so in the next 12 months. The Melcrum study of communications at large firms also found more than 40% are using podcasts and social networks, or say they are planning to do so."



Read the entire article at:

"Business Crawls onto Web 2.0"

Technorati Tags:Business, Marketing, Search Engine Marketing, Web Marketing