"B2B Checks Out Marketing 2.0"
eMarketer
January 24, 2008

It's experiment time for B2B online.

Dave Comments: So what's REALLY going on with Web 2.0 and US B2B (and B2C) marketers? What online marketing techniques are they trying, and which ones appear to be working the best? Read this eMarketer article on the subject to get in sync with your peers.

"Business-to-business (B2B) marketers are still focusing their digital efforts on company Web sites and search engine marketing. But some are finding success using newer channels—particularly online social media—according to several reports released in the latter half of 2007.

B2B marketers indicated more success with media such as podcasts and RSS feeds than did B2C marketers, according to the "Harnessing the Power of New Media Platforms" report, sponsored by the Association of National Advertisers and BtoB magazine, and conducted by Guideline."

Chart: Effective New Media Platforms Used by US B2B and B2C Marketers



Click on this link to read the entire article:

B2B Checks Out Marketing 2.0

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

"2008 B2B Marketing Forecast: Rise in Budgets, Online Spending"
BtoB
via MarketingCharts.com

Dave's Comments: The beat goes on with the migration of B2B marketing dollars to the online world, as this BtoB 2008 marketing forecast shows yet again.

"Most B2B marketers (some 60%) plan to increase their 2008 marketing budgets - but fully 79% plan to increase their online marketing budgets, according to BtoB magazine’s “2008 Marketing Priorities and Plans” study.

BtoB’s previous survey (2006) had found that nearly 76% of marketers planned to increase their online budgets in 2007.

Among the key findings of the survey:

* Online will constitute more than one-third (nearly 34%) of marketing budgets in 2008, B2B marketers said; that’s up from the nearly 27% cited for 2007.
* Online areas that marketers plan to increase next year are website development (74% of marketers said so); email (70%); search engine marketing (64%); video (40%); webcasting (39%); banners (36%); sponsorships (30%); and social media (26%)."

Read the entire report summary at:

2008 B2B Marketing Forecast: Rise in Budgets, Online Spending

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing

"Wednesday Best Email Day in Q3, Late Afternoon Best Time of Day"
by eROI
via MarketingCharts.com

Dave's Comments: Wednesday isn't just "Prince Spaghetti Day" anymore - according to eROI, it's also the best day to send your email blasts!

"The best day of the week to send email in the third quarter was Wednesday, according to the most recent eROI benchmark study of email-campaign clickthrough and open rates (via Direct magazine).

According to eROI’s Q3 data:

* The average open rate on Wednesdays in the third quarter was 25.4 percent, and the average click rate was 3.9 percent.
* The second-best day for email was Monday, which had an average open rate of 24.7 percent and click rate of 3.1 percent.
* The highest average click rate — 5.0 percent — was Saturday, which also had the lowest open rate: 18.7 percent.
* The third-highest open and click rates were Thursday: 23.6 percent and 3.7 percent, respectively.

Time of Day

As for the best time of day for open and click rates, during the heaviest email volumes (8 AM to 5 PM), there's a marked upward trend as time passes, eROI said. That is, both open and click rates gradually increase:

* From a low of 2.6 percent at 8 AM to a high of 6.4 percent at 4 PM (down to 5.2 percent at 5 PM), in the case of click rates.
* From a low of 21.4 percent at 8 AM to a high of 34.1 percent at 5 PM, in the case of opens."

Read the entire article by clicking on the following link:

Wednesday Best Email Day in Q3, Late Afternoon Best Time of Day

Technorati Tags:Business, Internet Marketing, Marketing, Search Engine Marketing, Web Marketing